For Toronto-based MC Abdominal’s track Da Innernet, a critique of social media culture, I directed and produced an animated music video using After Effects. The entire video was designed as a creative scroll through Abdominal’s Facebook profile, where content—including images, videos, and comments from his actual followers—played in sync with the music. The posts and interactions were meticulously coordinated to match the song’s lyrics, creating a seamless blend of social media commentary and animation. The result is a dynamic, visually engaging experience that plays with the format of a social media feed to reflect the message of the song.
